I³-Lab Business Analytics

Optimization potentials and strategic risks for maritime logistics systems

In a world of dynamic change, induced by novel technologies, the Maritime Logistics sector is confronted with new challenges and opportunities. Therefore, we focus on the technological development in the field of Business Analytics. Business Analytics describes the systematic and continuous evaluation of data generated by operations. This includes the analysis of past data, the use of past patterns for business forecasts, data-based decision making and optimizing business processes with mathematical methods. The rapidly increasing amount of available and usable data (e.g. data on ship movements and weather data) and the recent gain in computational performance enables data analyses and calculations on a scale which was unthinkable just a few years ago.

In this project, we bring together the expertise from Maritime Logistics, Computer Science/Operations Research, Mathematics and Management in order to develop holistic concepts for Maritime Logistics. To address the multiple issues arising from the rapid change, we aim to cover both, the opportunities and the risks which technological developments around business analytics bear for the Maritime Logistics sector in Hamburg. Due to our background, experience and research interests, we focus on the optimization potentials of data-based business processes in Maritime Logistics. On the other hand, strategic risks are manifold and they are only rarely studied in the currently mostly positively connoted debate on Business Analytics.

The evaluation of such data is highly relevant for the field of Maritime Logistics which is concerned with the planning, design and control of goods and information flows in connection with sea-based transportation – e.g. within global container transport, container terminal operations for loading and unloading ships, as well as global ship routing networks.

The industry of Maritime Logistics is currently undergoing major changes and is highly affected by these technological changes. The established companies in the maritime industry are in intense competition with respect to costs and efficiency and are under high pressure to develop Business Analytics solutions or new strategic approaches in order to remain competitive. Business Analytics thus can help in resolving these issue and can enable the development of improved strategies in personnel and fleet deployment or in revenue management, and also foster new solutions, for example in autonomously controlled ship traffic.

To address the multiple issues arising from the rapid change, we aim to cover both, the opportunities and the risks which technological developments around business analytics bear for the Maritime Logistics sector in Hamburg. Due to our background, experience and research interests, we focus on the optimization potentials of data-based business processes in Maritime Logistics. On the other hand, strategic risks are manifold and they are only rarely studied in the currently mostly positively connoted debate on Business Analytics.

The aim of this project is threefold:

  1. Advance technology research in Maritime Logistics
    The research results of the project will be published at national and international conferences and in scientific and academic journals. We aim to make new research contributions that further develop the field.
  2. Advance teaching and education of engineers
    Our research on Business Analytics in Maritime Logistics feeds into different lectures and seminars in our Bachelor and Master programs. In addition, students are given the opportunity to gain insights into this project and to participate in it, e.g. by writing their final thesis on a topic related to Business Analytics and Maritime Logistics.
  3. Provide practice-oriented research results, based on working closely with companies in the Maritime Logistics sector
    We want to cooperate with partners from practice of the Maritime Logistics sector in Hamburg as well as internationally. Our research is intended to  contribute solutions for current issues in the sector.

This project is funded by the Hamburg Departmental for Science, Research, and Equal Treatment (BWFG) from April 2019 to March 2022.


Copyrights: Background Image: Andreas Vallbracht prachtvoll.de via Mediaserver Hamburg | Header Image: Christian Spahrbier via Mediaserver Hamburg